Pricing Overview
Caloez is an AI-powered calorie and health tracker available for $0 on mobile app stores. The core experience — food logging, calorie counting, macro breakdown, and AI-powered meal recognition from photos — is entirely free. Optional in-app purchases unlock premium features like detailed micronutrient tracking, meal planning, and ad-free mode, but the base app covers the full calorie tracking workflow without payment.
Plan Comparison
| Feature | Free (included) | In-App Purchases |
|---|---|---|
| AI food recognition from photos | Yes | - |
| Calorie and macro tracking (protein, carbs, fat) | Yes | - |
| Daily and weekly intake summaries | Yes | - |
| Barcode scanner for packaged foods | Yes | - |
| Food database search (500,000+ items) | Yes | - |
| Micronutrient tracking (vitamins, minerals) | - | Paid upgrade |
| Custom meal plans and recipes | - | Paid upgrade |
| Ad-free experience | - | Paid upgrade |
| Data export (CSV) | - | Paid upgrade |
The $0 free tier covers everything a casual user or fitness enthusiast needs for daily calorie tracking. The in-app purchases target users who want clinical-level nutritional detail or a completely ad-free experience.
Hidden Costs and Considerations
Caloez is free to download and use, but there are practical considerations:
- In-app purchase accumulation: Individual feature unlocks are priced separately. Users who purchase micronutrient tracking, meal planning, and ad-free mode individually may spend more than a bundled subscription to a competing app. Check if Caloez offers a bundle option before buying features one at a time.
- Ad-supported free tier: The free version includes advertisements. For users logging meals 3 to 5 times per day, ad interruptions can be a meaningful friction point. The ad-free upgrade addresses this but adds cost.
- Data portability: The free tier does not include CSV export. Users who want to share nutritional data with a dietitian, import into a spreadsheet, or transfer to another app need the paid export feature.
- Platform lock-in: Calorie tracking history stays in the app. If you switch to a different tracker (MyFitnessPal, Cronometer, etc.), historical data does not migrate automatically.
Cost Estimates by Team Size
Caloez is a personal health app, so "team size" translates to how many individuals in an organization use it:
- Individual user: $0 for core tracking. In-app purchases for premium features typically range from $2 to $10 per feature, or $5 to $15 per month for a subscription bundle (if available).
- Corporate wellness program (20 to 100 employees): $0 per employee for the free tier. If the program requires data export for aggregate health reporting, each participant would need the paid export feature. No volume licensing is publicly offered — contact Caloez for corporate pricing.
- Healthcare or nutrition practice: $0 per patient for basic tracking. Dietitians and nutritionists often pair Caloez with a clinical tool for micronutrient analysis. The in-app micronutrient upgrade may reduce the need for a separate tool.
How Caloez Pricing Compares
- MyFitnessPal: The market leader in calorie tracking. Free tier includes food logging and barcode scanning. Premium costs $20 per month or $80 per year and adds meal plans, macro goals, and ad-free mode. Caloez's free tier includes AI photo recognition, which MyFitnessPal reserves for premium.
- Cronometer: Popular with nutrition-focused users. Free tier tracks calories and macros. The Gold plan costs $5 per month ($40 per year) and adds fasting timers, custom recipes, and ad-free mode. Cronometer's free tier includes micronutrient tracking, which Caloez charges for.
- Lose It!: Free calorie tracking with barcode scanner. Premium costs $40 per year and adds meal planning, water tracking, and device integrations. Similar feature set to Caloez at the free tier, with Caloez differentiating through its AI meal recognition camera feature.