Pricing Overview
Held is a paid AI companion app for focus and screen time management, priced at $15 per month. Unlike typical screen time trackers, Held uses AI to understand your goals and automatically manages app access based on natural language instructions. There is no free tier — Held operates exclusively as a paid subscription with all features included.
Tell Held to protect your mornings for deep work, and it creates a focus ritual, locks distracting apps automatically, and provides accountability when you attempt to break your own rules.
Plan Comparison
| Aspect | Details |
|---|---|
| Price | $15/month |
| Platform | iOS (Apple App Store) |
| Billing | Monthly subscription through Apple |
| Free Trial | Check app store listing for availability |
Held offers a single plan at $15 per month with all features included. There are no feature tiers, premium add-ons, or usage limits within the subscription.
What the $15 Per Month Includes
The Held subscription covers the complete feature set at a single price point:
- Natural language focus rituals: Define focus goals in your own words and Held creates automated app-blocking schedules that match your intent.
- Intelligent app locking: Apps lock automatically based on your rituals. Breaking out requires typing intentional phrases rather than a quick toggle, adding meaningful friction.
- Contextual reminders: When you try to open a blocked app, Held displays why you set the boundary in the first place, reinforcing your commitment.
- Adaptive learning: Held observes your patterns and adjusts recommendations over time to better support your focus goals.
Hidden Costs and Considerations
- iOS only: Held is currently available only on Apple devices via the App Store. Android users and desktop-only users cannot access the app.
- Apple subscription management: The subscription is managed through Apple, which means Apple's standard renewal and cancellation policies apply.
- No free tier available: Without a free plan, users must commit to the $15 per month subscription to evaluate the app. Check the App Store listing for any available trial period.
- Requires genuine commitment: Held works best when you genuinely commit to your focus rules. The AI provides structure and accountability, but behavior change requires personal follow-through.
Getting the Best Value
At $15 per month, Held is a focused investment in personal productivity. To maximize value, clearly define your most important focus periods and create specific rituals for those times. The app provides the greatest benefit for users who struggle with self-regulation around specific apps during critical work hours and need an external system to enforce their own intentions.