Pricing Overview
Aura is a subscription-based digital protection platform that bundles identity theft monitoring, three-bureau credit monitoring, VPN, antivirus, password management, and data broker removal into every plan. Pricing is structured around coverage size rather than feature tiers: every subscriber gets the same core protection regardless of plan level. Individual plans start at $12 per month on annual billing, while the Family plan covers up to five adults and unlimited children for $32 per month annually. All annual plans come with a 14-day free trial and a 60-day money-back guarantee. Monthly billing is available at higher rates for those who prefer flexibility.
Plan Comparison
Aura offers four subscription options. The Individual, Couple, and Family plans share identical identity and device protection features. The Kids plan is a standalone add-on designed for parental controls and child online safety.
| Feature | Kids | Individual | Couple | Family |
|---|---|---|---|---|
| Monthly Price (Annual Billing) | $10/mo | $12/mo | $22/mo | $32/mo |
| Monthly Price (Monthly Billing) | $13/mo | $15/mo | $29/mo | $50/mo |
| Annual Cost | $120/yr | $144/yr | $264/yr | $384/yr |
| Adults Covered | 0 | 1 | 2 | 5 |
| Children Covered | Unlimited | 0 | 0 | Unlimited |
| Devices Covered | Unlimited | 10 | 20 | Unlimited |
| Identity Theft Insurance | -- | $1M | $2M ($1M per adult) | $5M ($1M per adult) |
| 3-Bureau Credit Monitoring | -- | Yes | Yes | Yes |
| VPN, Antivirus, Password Manager | -- | Yes | Yes | Yes |
| Data Broker Removal (200+ sites) | -- | Yes | Yes | Yes |
| Parental Controls | Yes | -- | -- | Yes |
| Cyberbullying & Predator Alerts | Yes | -- | -- | Yes |
| Safe Gaming Monitoring | Yes | -- | -- | Yes |
| 24/7 Customer Support | Yes | Yes | Yes | Yes |
Single parents can pair the Individual plan ($15/mo) with the Kids add-on ($13/mo) for $28 per month total, which is $22 less than the Family plan's $50 monthly rate. On annual billing, however, the Couple plus Kids combination costs $384 per year, matching the Family plan exactly, so the Family plan is the better deal at that point since it includes unlimited devices and coverage for up to five adults.
Hidden Costs and Considerations
Aura's pricing is straightforward with no hidden fees, but there are differences worth noting. Monthly billing costs 50-60% more than annual billing. The Kids plan covers parental controls and online safety monitoring only; it does not include identity theft insurance or credit monitoring for minors. Child identity protection under the Family plan also focuses on digital safety tools rather than full credit monitoring. Aura is currently available in the United States only, so international users cannot subscribe.
Cost Estimates by Team Size
| Household Size | Recommended Plan | Monthly Cost (Annual) | Annual Cost |
|---|---|---|---|
| 1 adult | Individual | $12/mo | $144/yr |
| 1 adult + children | Individual + Kids add-on | $22/mo | $264/yr |
| 2 adults | Couple | $22/mo | $264/yr |
| 2 adults + children | Couple + Kids add-on | $32/mo | $384/yr |
| 3-5 adults + children | Family | $32/mo | $384/yr |
The Family plan becomes the clear value leader for households with three or more adults, as the per-adult cost drops to $6.40 per month on annual billing. For couples with children, the annual cost of the Couple + Kids add-on equals the Family plan, but the Family plan provides more devices and higher total insurance coverage.
How Aura Pricing Compares
Aura's $12 per month Individual starting price undercuts most identity protection competitors. Below is a comparison against leading alternatives based on published pricing as of 2026.
| Service | Starting Price | Top-Tier Price | Max Insurance | 3-Bureau Monitoring | Family Plan |
|---|---|---|---|---|---|
| Aura | $12/mo | $32/mo (Family) | $5M | All plans | Up to 5 adults + unlimited kids |
| LifeLock | $3.33/mo (intro) | $17.99/mo (Ultimate Plus) | $3M | Top tier only | Up to 2 adults + children |
| NordProtect | $0.99/mo | $9.99/mo (Platinum) | $1M | Top tier only | No family plan |
| ExpressVPN Identity Defender | $3.59/mo | $5.99/mo (Pro) | $5M | Experian only | No family plan |
| Surfshark One+ | $2.49/mo | $5.99/mo | $1M | Limited | No family plan |
Aura includes three-bureau credit monitoring on every plan, a feature most competitors reserve for premium tiers. LifeLock matches Aura on family coverage breadth but locks full monitoring behind its most expensive plan and raises prices significantly after the first year. NordProtect and ExpressVPN Identity Defender offer lower entry prices but lack family plans entirely. Aura's $5M maximum insurance coverage on the Family plan ties with ExpressVPN Identity Defender for the highest in the industry.