Amplitude pricing guide details
Pricing Overview
Amplitude uses a freemium pricing model that starts generous and scales steeply. The free Starter plan includes 10,000 Monthly Tracked Users (MTUs) and up to 10 million events per month, which is enough for early-stage startups to get meaningful product analytics without spending a dollar. The paid Plus plan begins at $49/mo and unlocks behavioral cohorts and custom audiences. Growth plans start at $995/mo with advanced features like predictive insights and experimentation. Enterprise pricing requires a custom quote.
What makes Amplitude's pricing notable is the MTU-based model. Unlike event-based competitors, Amplitude charges based on how many unique users you track monthly. This works well for apps with high event volume per user but can become expensive quickly as your user base grows. We recommend the free tier for validation and the Plus plan for teams ready to invest in retention analysis.
Plan Comparison
Amplitude offers four distinct tiers, each targeting a different stage of product growth:
| Plan | Price | MTUs Included | Events Included | Key Features |
|---|---|---|---|---|
| Starter (Free) | $0 | 10,000 | Up to 10M/mo | Core analytics, templates, Session Replay, unlimited feature flags, Web Experimentation, AI Feedback, unlimited sources and destinations |
| Plus | $49/mo | Higher limits | Expanded | Behavioral cohorts, custom audiences, advanced analytics |
| Growth | $995+/mo | Up to 75M events | Scaled | Predictive insights, experimentation, advanced query builder, saved audiences, access controls |
| Enterprise | Custom quote | Unlimited | Unlimited | Experiment and CDP add-ons, SLA support, SSO, compliance controls, cross-product analysis, governance |
The Starter plan is genuinely useful. At 10,000 MTUs and 10 million events, small product teams can run real funnel analysis, session replays, and feature flags without paying anything. The Plus plan at $49/mo is the logical next step for growing teams that need behavioral cohorts and audience segmentation. Growth at $995+/mo is where Amplitude becomes a serious investment, adding experimentation and predictive capabilities. Enterprise unlocks the full platform with unlimited events and dedicated support.
Hidden Costs and Considerations
Amplitude's pricing has several cost escalation points that teams should plan for. The MTU-based model means costs rise directly with your user base, not your team size. Once you exceed plan limits, overage charges apply. Annual billing is required for the best rates; monthly billing comes at a premium. The $10 add-on cost for certain features can accumulate. Session Replay, while included in the Starter plan, has recording limits that scale with your tier. Growth and Enterprise plans require annual contracts, which limits flexibility. Implementation costs are real too: teams consistently report weeks of setup time for proper event taxonomy.
Cost Estimates by Team Size
| Team Size | Recommended Plan | Estimated Monthly Cost | What You Get |
|---|---|---|---|
| Solo developer / early startup | Starter (Free) | $0 | 10K MTUs, 10M events, core analytics, session replay, feature flags |
| Small team (5 people) | Plus | $49/mo | Behavioral cohorts, custom audiences, expanded MTU limits |
| Mid-size team (20 people) | Growth | $995+/mo | Predictive insights, experimentation, advanced query builder, access controls |
For solo developers and early startups, the free Starter plan delivers genuine value. A five-person product team will quickly need the Plus plan's cohort analysis capabilities at $49/mo. Mid-size teams running experiments and needing predictive analytics should budget at least $995/mo for the Growth plan. Enterprise pricing requires a custom quote based on MTU volume and feature requirements.
How Amplitude Pricing Compares
Amplitude competes primarily with Mixpanel and PostHog in product analytics, while also overlapping with broader BI tools like Tableau. The pricing models differ significantly across these platforms.
| Tool | Pricing Model | Starting Price | Best For |
|---|---|---|---|
| Amplitude | MTU-based, freemium | $0 (Free), $49/mo (Plus) | Product-led SaaS teams needing deep behavioral analytics and experimentation |
| Mixpanel | Event-based, freemium | $0 (20M events/mo free), ~$20/mo paid | Growth-stage SaaS teams focused on funnel and cohort analysis |
| PostHog | Usage-based, open source | $0 (1M events free) | Engineering-led teams wanting analytics, session replay, and feature flags in one open-source platform |
| Tableau | Per-user licensing | $15/user/mo (Viewer) | Enterprise teams needing broad BI visualization across data sources |
Mixpanel offers a more generous free tier at 20 million events per month and lower entry pricing around $20/mo. PostHog appeals to developer-focused teams with its open-source model and bundled feature flags, error tracking, and LLM analytics. Tableau serves a different use case entirely, focusing on data visualization rather than product analytics. We consider Amplitude the strongest choice for product teams that need integrated experimentation and CDP capabilities alongside analytics, but Mixpanel wins on value for teams that only need core product analytics.