FullStory pricing guide details
Pricing Overview
FullStory operates on a freemium pricing model with a free tier and custom-priced paid plans tailored to different team roles and business needs. The platform offers three core products: FullStory Analytics for product and growth teams, FullStory Workforce for support and IT teams, and FullStory Anywhere for data teams seeking behavioral data integration. The free tier provides entry-level access to session replay and behavioral analytics, while paid plans unlock advanced capabilities including StoryAI-powered insights, Fullcapture data collection, and Guides and Surveys for in-product engagement. FullStory does not publish fixed per-seat or per-month pricing on its website. Instead, paid plans require contacting sales for a custom quote based on session volume, product selection, and organizational scale. This quote-based approach is common among enterprise behavioral analytics platforms.
Plan Comparison
FullStory structures its offering around three product lines, each targeting distinct teams within an organization. The free tier gives teams basic behavioral data capabilities to evaluate the platform before committing to a paid plan.
| Feature | Free Tier | Paid Plans (Custom Quote) |
|---|---|---|
| Session Replay | Limited | Unlimited |
| Fullcapture Auto-Capture | Basic | Full privacy-first capture |
| StoryAI Insights | Not included | AI-powered behavioral answers |
| Guides and Surveys | Not included | Product tours, NPS, surveys |
| Fullstory Analytics | Limited | Full customer journey analysis |
| Fullstory Workforce | Not included | Employee experience optimization |
| Fullstory Anywhere | Not included | Data activation across tech stack |
| Mobile + Web Support | Web only | Cross-platform unified journeys |
| Integrations | Basic | Full API and data stack integration |
| Support | Community | Dedicated account management |
Paid plans bundle Fullcapture for automatic interaction recording, StoryAI for AI-driven analysis, and configurable Guides and Surveys. Organizations select which product lines they need — Analytics, Workforce, or Anywhere — and pricing scales with session volume and feature scope. Data teams benefit from Fullstory Anywhere, which activates behavioral data across existing tools including data warehouses and personalization engines.
Hidden Costs and Considerations
Session volume drives FullStory's pricing, so rapid traffic growth can trigger mid-contract cost increases. Teams deploying across both web and mobile platforms should confirm whether multi-platform capture requires separate session quotas. The Fullcapture auto-tagging approach eliminates manual instrumentation costs, but organizations with strict data governance requirements may need additional configuration time for privacy controls. Implementation typically requires JavaScript snippet deployment and SDK integration for mobile apps.
How FullStory Pricing Compares
FullStory competes in the behavioral analytics space against tools that range from open-source platforms to usage-based cloud services. The comparison below shows where FullStory sits relative to alternatives in the business intelligence category.
| Tool | Pricing Model | Starting Price | Best For |
|---|---|---|---|
| FullStory | Freemium | Custom quote (free tier available) | Behavioral data and session replay |
| Amazon QuickSight | Usage-Based | $3/user/mo for Readers and $24 for Authors | Cloud-native BI dashboards |
| KNIME | Open Source | $19/mo | Data science workflows |
| Amplitude | Freemium | From $0, scales with events | Product analytics and experimentation |
FullStory's custom pricing positions it as an enterprise-focused solution compared to the self-serve models of Amazon QuickSight at $3/user/mo for Readers and $24 for Authors and Amplitude's usage-scaled Plus plan. KNIME offers open-source flexibility starting at $19/mo for paid tiers. Where FullStory differentiates is its Fullcapture technology and session replay depth — competitors like Amplitude focus on event-based product analytics rather than full behavioral recording. Organizations evaluating FullStory against these alternatives should weigh the value of automatic behavioral capture and AI-driven insights against the transparency of published per-seat pricing.