Preset pricing guide details
Pricing Overview
Preset delivers a fully managed Apache Superset experience through a three-tier pricing structure: Starter, Professional, and Enterprise. The Starter plan is free forever for up to 5 users, making it a genuine entry point for small teams that need cloud-hosted BI without upfront cost. Professional pricing starts at $20 per user per month on an annual plan, or $25 per user per month when billed monthly. Enterprise pricing is custom and requires a sales conversation. We consider this a well-designed freemium model — the free tier includes unlimited dashboards and charts, a no-code chart builder, and a collaborative SQL editor, so teams can evaluate the platform thoroughly before committing budget. The per-seat pricing scales predictably for growing organizations, and the open-source Apache Superset foundation means you retain full portability of your dashboards and charts if you ever decide to self-host.
Plan Comparison
Preset's three plans cover small teams through large enterprises, with each tier adding governance, security, and deployment capabilities on top of a shared analytics core.
| Feature | Starter (Free) | Professional ($20/user/mo) | Enterprise (Custom) |
|---|---|---|---|
| Users | Up to 5 | Unlimited | Unlimited |
| Workspaces | 1 | 3 | Additional workspaces |
| Dashboards & Charts | Unlimited | Unlimited | Unlimited |
| No-Code Chart Builder | Yes | Yes | Yes |
| Collaborative SQL Editor | Yes | Yes | Yes |
| Visualization Types | 40+ | 40+ | 40+ |
| Semantic Layer | Yes | Yes | Yes |
| Chart & Dashboard Cache | Yes | Yes | Yes |
| RBAC | No | Yes | Yes |
| Scheduled Reports & Alerts | No | Yes | Yes |
| Multi-Region Support | No | Yes | Yes |
| SSO / SCIM | No | No | Yes |
| API Access | No | No | Yes |
| dbt Integration | No | No | Yes |
| Private Cloud Deployment | No | No | Yes |
| SSH Tunnel DB Connections | No | No | Yes |
| Audit Logs & Usage Metrics | No | No | Yes |
| Embedded Dashboards | No | Add-on ($500/mo for 50 viewers) | Add-on (up to 90% volume discounts) |
The Professional plan is where most mid-size teams land. It unlocks role-based access controls, scheduled Slack and email reports, scheduled alerts, and multi-region support. The 14-day free trial lets teams test these capabilities before paying. Enterprise adds SSO, SCIM provisioning, API access, dbt integration, managed private cloud deployment, SSH tunnel database connections, audit logs with usage metrics, and dedicated Slack support backed by an enterprise SLA. Viewer license discounts, volume discounts, and unlimited licensing options are negotiable at the Enterprise tier.
Hidden Costs and Considerations
Embedded analytics carries a separate cost that deserves attention. Professional users pay $500 per month for 50 embedded dashboard viewers, which adds up quickly for customer-facing use cases with hundreds or thousands of end users. Enterprise customers can negotiate up to 90% volume discounts on viewer licenses, making large deployments substantially economical. The annual billing discount saves $5 per user per month compared to monthly billing — a 20% savings that makes annual commitments worthwhile for teams confident in their adoption timeline. There are no data ingestion fees since Preset connects directly to your existing SQL databases without a separate ingestion layer.
Cost Estimates by Team Size
All estimates below use Professional plan pricing on an annual billing cycle ($20/user/month). Teams of 5 or fewer should start with the Starter plan at no cost.
| Team Size | Monthly Cost | Annual Cost | Notes |
|---|---|---|---|
| 1-5 users | $0 | $0 | Starter plan covers this entirely |
| 10 users | $200 | $2,400 | Professional plan required for RBAC and alerts |
| 25 users | $500 | $6,000 | Strong value vs. traditional BI tools |
| 50 users | $1,000 | $12,000 | Enterprise tier likely more cost-effective at this scale |
| 100+ users | Custom | Custom | Volume discounts and unlimited licensing available |
Teams with embedded analytics needs should budget an additional $500 per month for every 50 viewers on the Professional plan. At the Enterprise tier, those viewer costs drop significantly through volume discounts. We recommend teams approaching 50 users request an Enterprise quote, as the volume discounts and unlimited licensing options often deliver better per-seat economics than the straight Professional rate.
How Preset Pricing Compares
Preset competes in the business intelligence and analytics space against tools that range from fully open-source platforms to enterprise-grade SaaS offerings. The competitive landscape varies depending on whether your primary need is traditional dashboarding, product analytics, or data science workflows.
| Tool | Pricing Model | Starting Price | Best For |
|---|---|---|---|
| Preset | Freemium / Per-Seat | $20/user/mo (annual) | Teams wanting managed Superset with no vendor lock-in |
| Amazon QuickSight | Usage-Based | $3/user/mo for Readers and $24 for Authors | AWS-native organizations needing embedded dashboards |
| KNIME | Open Source | Free (paid from $19/mo) | Data science teams needing workflow automation |
| Amplitude | Freemium | From $0, scales with events | Product analytics and user behavioral tracking |
Preset's standout advantage is the open-source foundation. Unlike proprietary BI tools, charts and dashboards built in Preset can migrate to self-hosted Apache Superset at any time — eliminating vendor lock-in entirely. This is a rare guarantee in the BI market. At $20 per user per month, we find Preset priced between Amazon QuickSight's reader and author rates, especially given the richer visualization library with 40+ chart types and the no-code chart builder included at every tier. QuickSight's usage-based model can also produce unpredictable bills for teams with heavy query volumes. Compared to Amplitude's from $0, scaling with events entry point, Preset targets broader BI and dashboarding use cases rather than product analytics specifically. KNIME serves a different niche entirely — it is a data science workflow automation platform rather than a dashboard-focused BI tool, though its free analytics platform makes it attractive for teams that need both data processing pipelines and basic visualization. For organizations prioritizing cost transparency, open-source portability, and a robust self-service analytics experience, Preset delivers strong value across all three pricing tiers.